Year
2024
Client
None
Category
WhatsApp Marketing
Product Duration
3 - 4 Weeks
Analysed the Turkish SME marketing space and benchmarked 20+ SaaS competitors; insights showed that merchants crave higher-engagement channels than e-mail or SMS and respond to visuals that promise reliability and upward momentum.
Built a navy-and-neon-green palette around a rising-arrow “wp” ligature, paired with Figtree’s friendly sans-serif and a strict 4-pt grid—resulting in a brand that looks solid on dashboards yet energetic in social feeds.
Converted the system into a ready-to-ship kit: logo variants, colour tokens, icon set and Figma components, plus a 24-page brand guide PDF that developers can apply in minutes.
Turn conversations into conversions—WPDify repositions WhatsApp as a full-fledged, compliant marketing engine that helps Turkish businesses grow quickly and confidently.