Year
2024
Client
Billy
Category
Branding
Product Duration
3 - 4 Weeks
Studied branding in heavy-equipment, logistics, and green-tech sectors; interviews with three plant managers showed that symbols of global reach and mechanical precision build trust, while earth-tone palettes suggest sustainability.
Created a circular mark that fuses a world map, wing-like speed lines, and interlocking gears, then anchored it with deep greens, muted gold, and the versatile Inter Sans type family to balance strength with eco-awareness.
Delivered a complete kit—SVG masters, colour codes, clear-space math, typography guidelines, and print-ready business-card artwork—assembled into a concise brand PDF for friction-free rollout.
Engineering a world that works. The identity unites global scale and mechanical expertise, signalling that GIS supplies solutions that keep industries moving responsibly and reliably.