Year
2023
Client
Gladio
Category
Mockups
Product Duration
2 - 3 Weeks
Audited premium drinkware (YETI, Stanley, Hydro Flask) and polled 20 outdoor-sport users; they valued durability and brand attitude as much as thermal specs, gravitating toward names that signal strength.
Built a bold helmet-icon + geometric word-mark and applied it to tumblers in high-visibility colours (cobalt, blaze orange) alongside tactical neutrals (deep green, matte black, white) to balance energy with toughness.
Modelled the cup in 3-D, textured with powder-coat and stainless accents, then rendered multiple lighting setups to showcase brand versatility; lock-up, colour codes and print areas exported for factory production.
Gear forged for modern gladiators—each tumbler channels resilience and discipline, turning every sip into a small act of readiness.