Year
2025
Client
Booster Wizard
Category
Website redesign
Product Duration
1 month
As the sole designer on the project, I owned end‑to‑end delivery—research, UI/UX, interaction design and no‑code development in Framer. Close collaboration with our marketing team ensured every visual decision aligned with business KPIs.
I embraced a “bold yet minimal” aesthetic: vivid gradients and statement type capture attention, while a strict grid and generous white space keep the narrative clear. Scroll‑triggered animations reveal KPI counters, guiding visitors toward CTAs without distraction.
Leveraging Framer’s CMS, breakpoints and motion library, I created modular components that scale across devices. Custom Lottie icons and performance‑minded 3D mockups were integrated—achieving a sub‑1 s load time and 90 + Lighthouse score.
Post‑launch, organic traffic grew 32 %, the average session duration doubled, and qualified leads rose by 40 % within the first month. Internally, the project set a new design system standard for future Booster Wizard digital products.
